How Much Would You Pay for a Paper Clip?
Afraid to Raise Your Prices? Don’t Be! Every time I think, “Now I’ve seen everything!”, I see something else that confirms what I’ve been preaching to my Spotlight Circle clients, that confirms what...
View ArticleSway: A Must Read for Marketers
A guy plays a violin outside a Washington DC subway for 45 minutes. Few people notice or stop to listen. Most rush off to work. He collects a few bucks. A couple of days earlier, the same violinist,...
View ArticleCustomers Don’t Buy on Price!
One way to step into the spotlight and stand out is by price. Not lower price. Higher price. And fear not, ’cause customers don’t generally buy on price. Don’t believe me? Listen to this guy. Dr Larry...
View ArticleFrank Kern’s Lesson on Buyer Psychology: The Black American Express Card
Busts through our preconceived notions of what people will pay for. (In 4 short segments. ) How can you use this in your business? Thanks for the heads up, P.
View ArticleWhat Are YOU Really Selling? Brad Pitt for Chanel No. 5
It reminds me of a Saturday Night Live spoof but what do I know? Apparently Chanel paid Brad Pitt about 7 million bucks to lend his cache to this product (no snoozer itself). Should give every...
View ArticleMake Them Beg!
I’ve been saying this for years: business is a seduction! You’ve gotta make ‘em beg for what you’ve got. Well just saw this today from my good friend Jessica Kizorek (of Bad Ass Businesswomen fame) and...
View ArticleThe 3 Dollar Lemon Rind: Can YOU Charge Premium Prices?
Yesterday, I paid $3.00 for the tiniest portion of sorbet you can imagine, $3 bucks for a pre-frozen half lemon peel (which made the portion even smaller than it appeared once you got inside it). The...
View ArticleStill Don’t Believe That PRICES are ELASTIC?
One of my mentors, Dan Kennedy, talks about the concept of Price Elasticity, saying that at any given time, 20% of the population will pay for a luxury version of something. Still don’t believe it?...
View ArticleAre you SURE your clients really want to PAY LESS?
I’ve been saying it for years. I learned this from my many mentors, including Dan Kennedy and Robert Cialdini. Prices are elaaaaaaaaaaaaaastic! There have been tons of studies proving it. Payless just...
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